The new FILA Heritage Collection is built with the clear purpose of carrying forward the FILA DNA, ensuring the brand’s history is not merely recounted but actively projected into the future. Drawing inspiration from the invaluable historical archive preserved at the FILA Museum Foundation in Biella a resource curating over 200,000 items (including iconic garments and original sketches dating back to 1911) FILA secures the creative codes for the distinguished evolution of its timeless legacy, which amplify the brand’s enduring authority in sportswear.

For SS26, classic sportswear materials take center stage, serving as the foundational building blocks for the new collection. This dedication to authentic material integrity is supported by meticulous research carried out in the FILA archives, ensuring that every garment faithfully embodies the quality and spirit of the past while redefining its performance and sensorial innovation for the future.   

The archival references define and inspire the season’s design codes. Iconic styles such as the FILA FISI Ski Jacket (1993) inspire a reimagined track top, while the ‘80s off-court tennis uniforms and the iconic Terrinda Track Jacket (1982) lead to new stylish sports suits and skirts. The legendary FILA Settanta Jacket (1976) has been updated and renamed “Ventisei” (Italian for twenty-six), featuring evolved proportions and urban colorways. Similarly, the Panatta Polo (1974) is reissued in a jersey version with updated volumes. This continuous process of re-editing classic pieces, like the graphic chromatic clarity of the Ski Sweater 1982, ensures that past elegance is translated into contemporary, relaxed aesthetics.

Footwear rounds out the collection, serving as the physical anchor connecting heritage performance to everyday movement. A range of new and reissued silhouettes, from court classics to modern runners, are presented, each integrating FILA’s archival design language with advanced sole technology. This ensures maximum comfort, style, and versatility for the individual adapting their legacy to the rhythm of everyday life.

The celebration of FILA’s heritage and its contemporary reinterpretation comes to life in the “1911 Everyday Since” campaign: an ode to the legacy of a brand born in Biella, Piedmont over 115 years ago, which has since left an unmistakable mark on the worlds of sport and style. With “1911 Everyday Since,” FILA dissolves the boundaries between performance and everyday style. More than a campaign, it becomes a narrative of emotion, authenticity, and movement an ode to the beauty of simplicity and to the idea that even the daily gestures can be a form of art. It expresses a contemporary spirit rooted in FILA’s Italian heritage, evolving without ever losing its essence.

The tagline becomes the heart of the project: since 1911, FILA has evolved alongside everyday life, adapting its legacy to the rhythm and personal style of each individual. The visual language builds an evocative, suspended atmosphere where nature, light, and silence become a metaphor for exploration and quiet connection, embracing emotion, beauty, and FILA’s bold, enduring vision and core values, its Italian identity and authentic simplicity crafted for everyday life.

The campaign includes a short film with a cinematic approach that follows a boy and a girl as they explore an undefined landscape in Southern Italy. Shaped by the constant presence of natural elements wind, light, water, and sand their journey becomes a metaphor for intimate discovery and a quiet connection with their surroundings. The suspended sense of time of the film forms an ideal bridge from archive to present day, showing how the brand’s authentic legacy continues to evolve while staying true to its essence. This approach renders the brand’s heritage a living, active memory, demonstrating that the authentic legacy is not a fixed point but a dynamic force. The film uses this effect of timelessness to isolate the founding values, proving that true authenticity is immune to the passing of years. It is precisely this fusion of essential stability and constant evolution that aligns perfectly with the meaning of the tagline: “1911 Everyday Since.”

The “1911” establishes the point of origin of the legacy, the start of the authentic essence. “Everyday Since” transforms history from an isolated event into a continuous, daily commitment. The phrase does not merely celebrate the past, but affirms that the spirit of 1911 has been active, relevant, and evolving every single day from that moment forward, mirroring the film's narrative of continuous and faithful evolution.